Interested in learning more about SEO in 2020?
Here are the key trends you need to follow to improve your search optimization skills.
It’s easy to get confused by the information overload when you’re just starting with SEO. Too many tactics can discourage you from practicing your skills. However, it doesn’t have to be scary to learn more about search engine optimization.
That’s why we’ve analyzed the key SEO trends for 2020 and what they mean to someone who’s just getting started with search engine optimization.
Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it. The history of SEO dates back to the 90s when the search engines emerged for the first time.
We tend to assume which keywords will perform better over others. Keyword testing is always a good idea but SEO nowadays is focusing more on understanding the search intent. It’s not enough to find an effective keyword that leads traffic to your site.
A long-term SEO strategy relies on search intent and the reasoning behind every search. Once you start understanding how your target audience is using search engines, then you’re able to optimize your site more successfully.
Searches are becoming more dynamic and it’s not enough to rely on assumptions. Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix.
A successful SEO strategy does not ignore the human element when optimizing a site. We are not just picking good keywords to improve our site’s rankings. The goal is to pick the right keywords that your audience would use in a way that the content remains relevant and engaging.
Always start by thinking of your audience when creating your content. Your content should be both interesting and relevant to them so that they want to read more about it. Once you start understanding the content that your readers want from you, it’s time to focus more on its optimization.
It’s not enough to create good content if you don’t get people to read it. That’s why you want to optimize your content to reach higher in the SERPs.
There’s no need to start adding keywords in your content simply to appeal to search engines. Google and the rest have become way too sophisticated to reward such techniques.
On the contrary, the quality of your content and its relevance, for example, can help you increase your search traffic. Find the right balance between quality content and search optimization for the best results.
If you’re not sure how to get started and what to test then start by having a closer look at your current search traffic.
▶️ What are the best-performing pages? Which keywords is your audience using to access your content?
Analyze your top 10 posts and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best practices of on-site optimization?
Find the posts that work well as evergreen content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.
▶️ Stay up-to-date with the latest changes in SEO
If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. As with every new skill, it’s useful to keep reading about it to stay informed about any recent changes.
▶️ Overview
SEO doesn’t have to be complicated. You can start the new year by boosting your skills to try out new ideas.
One step at a time can help you improve your site’s optimization. The best way to get started is to pay attention to your readers’ online habits.
◼️ How do they behave on your site?
◼️ What are your best-performing pages?
◼️ Which keywords do they use?
◼️ What can you improve today to boost your SEO strategy?
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