Successfully Operate Marketing on Instagram | Solve 5Ws

Find out in this blog post how you can successfully operate marketing on Instagram | Tips for beginners and advanced Read now.

Instagram is one of the most popular social platforms and offers companies a great way to present their brand and get in touch with their target group. However, marketing on Instagram can be a challenge if you don't know how to start. In this blog post, we will show you tips that you can use to successfully start marketing on Instagram.

Marketing on Instagram - a valuable platform

Instagram is one of the most popular social media platforms, and many companies now use them to advertise their products or services. If you want to use Instagram as a marketing platform, you should consider a few things. First of all, you have to create a profile for your company and then post relevant content. 

You also have the opportunity to switch advertising on Instagram. However, you should consider in advance which goal you want to achieve with the advertising. Do you want to generate more traffic or newsletter registrations? Depending on which goal you have, you can keep the cost of advertising low.

The advantages and disadvantages of marketing on Instagram

A few years ago, nobody would have thought that Instagram would get that big. The photo app, which was originally only developed for smartphones, now has over 800 million active users and is therefore the second largest social media platform according to Facebook. Many companies have now discovered Instagram as a marketing channel for themselves and use the platform to advertise their products or services.

But Instagram Marketing is not always easy and there are some advantages and disadvantages that you should consider. One of the advantages of Instagram Marketing is that the platform has a very high range.

According to Statista, over 80% of users are active on the platform every day and at least once a week, take a look at a company profile. In addition, you can specifically address your target group on Instagram, for example by using hashtags or location. 

The interaction rate on Instagram is also very high at 4.21%and thus significantly higher than on other social media platforms such as Facebook (0.22%) or Twitter (0.69%). However, there are also some disadvantages to marketing on Instagram. For example, the platform is still relatively young and there is no long-term experience.

In addition, due to Instagram's algorithm, it is often difficult to generate organic reach and you are therefore almost always dependent on paid advertising. In addition, Instagram advertising is relatively expensive and the costs per click are significantly higher at around 2 euros than on Facebook (approx. 0.50 euros) or Twitter (approx. 0.30 euros).

How to plan a successful marketing campaign on Instagram

Before you start an advertising campaign on Instagram, it is important to ask yourself a few questions and think carefully about which goal you want to achieve. Do you just want to generate more traffic? Or should people convert (buy something or register for something)? 

Do you want to win more followers for your Instagram page or more interactions for your contributions?

These questions are relevant because depending on which goal you pursue, you have to plan your campaign accordingly. For example, if you want to have conversions but rely on traffic, your costs will increase because you have selected the wrong goal and Instagram sends you the "wrong" people. So if you plan your campaign carefully and set the right goal from the start, you can save costs in the long term and advertise more successfully.

Related: Integrating Instagram Into WordPress

Examples of successful Instagram campaigns

https://www.instagram.com/p/Ch-IW8_JVOs/

The Nike brand is a perfect example of a successful Instagram campaign. Your campaigns are always creative and address the right target group. Nike knows how to design a campaign in such a way that it attracts users' attention and is relevant at the same time.

https://www.instagram.com/p/CgzFCH3sI7R/

Another successful brand that uses Instagram campaigns is Adidas. Creative and appealing campaigns are also switched here, which appeal to the target group. Adidas also knows how important it is to address the right target group and switch relevant campaigns.

Common questions & answers

What is Instagram?

Instagram is a photo and video sharing app that enables users to share and discover content.

How can you run marketing on Instagram?

You can operate on Instagram marketing by giving photos and videos with a certain hashtag or having a sponsored story switched.

Which target group can you reach on Instagram?

Young people and young adults can be reached on Instagram.

Useful tips

1. Sit down with the Instagram algorithm and use it to your advantage.
2. Be creative and think outside the building to highlight your content.
3. Use the functions of Instagram to draw more attention to your contributions.
4. Create added value for your followers and offer exclusive content.
5. Stay active and interact regularly with your target group.
6. Use artificial intelligence to have Instagram texts, such as captions, generated quickly and easily for you. AI text generators, such as neuroflash, offer you the option, of Instagram content in seconds to create only one push of a button so that you no longer have to worry about the choice of words.

Conclusion

The range that marketing on Instagram offers is undeniable. With more than 800 million active users per month, it is one of the fastest-growing social media platforms. This enormous user growth has led more and more companies to recognize what potential Instagram offers for their marketing.

Instagram can be an effective addition to any marketing strategy, as companies enable companies to present their brand in a visual way and to interact with their target group. By using hashtags, companies can also link their contributions with relevant topics and search terms and thus increase their visibility and reach. All in all, Instagram offers a variety of opportunities for companies to strengthen their brand and win new customers. If you are not yet active on Instagram, you should definitely consider this!